• Home
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011

PDI Studio 5

Design to make a difference

Feed on
Posts
comments

Personas

Dec 5th, 2016 by presce2

A persona is a realistic representation of a typical user. They are used to help mitigate the designers’ assumptions and biases about his or her customers. When we were creating our personas, it was important for us to consider the following two questions: how they relate to our product and what problem(s) do they want to be solved with the use of our product.

Listed below are the personas of Tari, Evelyn, and Emma.

1. Tari, Latino, 21, Undergrad Student

15078637_1477111755638103_3181251909036812627_n

Customer Profile: Tari loves makeup and wears it everyday. However, she doesn’t wear foundation often because she wants to preserve her nice skin. However, because she doesn’t have much money to spend, she tends depend on friends and family to gift her makeup.

  • Likes online shopping and going to beauty supply stores (i.e. Sally Beauty)
  • Can’t leave a department store without looking at beauty products
  • Doesn’t know her overtones, but she does know her undertones
  • Skeptical that online shade won’t match actual shade
  • Would probably look at shades in store to verify it’s correct
  • Uses the same brands every time
  • Wants to get samples to figure out how makeup works

User Needs:

  • Ablity to compare the various products simontaneously
  • Ablity to search various locations that have the foundation in stock and to find the cheapest price
  • Would like to see the brand’s detailed information so she can support brands with postive ethics (blacked-owned, cruelty free, etc)

 

2. Evelyn, White-Asian, 20, Undergrad Student

file_000

Customer Profile: Evelyn has been wearing mascara and eyeliner since 9th grade. She didn’t start wearing foundation until she got to college. The type/amount of makeup she wears day to day varies depending on if she has to work or is hanging out with friends.

  • Waitress at a sports bar
  • Does eyebrows every day
  • Wears foundation to work (2 to 3 times a week)
  • Wears makeup full makeup only on the weekends
  • Blushes easily, so occasionally wears full coverage
  • Gets $45-50 foundation, but also likes to get samples
  • Makeup owned:
    • Color changes based on the season so she gets 2 different shades
    • Liquid x2
    • 2 different shades of powder x2
    • Bronzer x2
  • All makeup is hand-me-down from friends
  • Only buys eyeshadow and foundation (likes Estee Lauder) from department stores but buys everything else (eyeliner, mascara, etc) from drug stores

User Needs:

  • Wants list of  ingredients so she knows if it’s healthy for your skin
  • Wants to know features of makeup (long-lasting, degree of coverage, etc)
  • Would like to be able to buy makeup online rather than always going to the store
  • Needs reliable color matching
  • Ability to find/explore various shades depending on the season
  • Ability to compare different forms of foundation

 

3. Emma, Asian, 20, Undergrad Student

 11921685_10207654032808908_4725040041679775572_n

Customer Profile: Emma does not know how to apply makeup properly so she does not wear any. Currently, she only wears makeup to cover blemishes and depends on her friends to apply full-face makeup for special occasions. She does, however, have an interest in purchasing makeup and learning how to apply it.

  • Has bought stuff from Sephora
  • Eyelashes are too short to do mascara
  • “I’ll only use it [foundation] for special occasions, so I might as well buy a good brand”
  • Foundation tends to expire before she finishes the bottle
  • Doesn’t want to spend $50 on foundation

User Needs:

  • Wants tips/videos on makeup application
  • Wants to see recommendations, ratings, and reviews
  • Descriptions of foundation
    • Degree of coverage
    • Moisturizer, SPF, etc.
  • Location and price comparison of products

Comments Off on Personas



Comments are closed.

  • Projects

    • 2017
      • Artistic Prosthetic
      • Cell Protobox Activity
        • Background
        • Overview and Lesson Plan
        • Pictures from the Activity
        • Final Prototypes from the Activity
        • Recount of the Activity
        • Demo Day with PDI Students
        • Final Protobox
        • Next Steps
        • Vision
      • Hue Harmony
        • Project Scope
          • HueHarmony2.ino
          • Sampler_12bit.ino
        • Future Development
        • User Feedback
        • Research
      • infinish.ed
        • Proposed Solution – Unfini-shed
        • Proposed Solution – infinish.ed
        • User Experience Mapping
        • Design Justification
        • Roadblocks/Challenges
        • User Feedback
        • Conclusion
      • Pop-Up Symphony
      • Saltwater Greenhouse
      • Smart Protection Brace
        • Background Research
        • Initial Prototype
        • Iterations and Second Prototype
        • Next Steps
        • Potential Methods
        • User Group
    • 2016
      • Creation Station: An Interactive Kiosk
        • User Group
        • Feedback #1: Oakwood Community Dinner-November 14th, 2016
        • Feedback #2: Uncle Sam’s Bus Stop-November 15th, 2016
        • Feedback #3: Farmer’s Market- November 19th, 2016
        • Prototype and Final Build of the Kiosk
        • Final Testing and Final Thoughts
      • ElektroTone
      • Furnäture
      • Media Sanctuary Mobile Experience
        • Prototype 1
        • Prototype 2
        • Prototype 3
        • Next Steps
        • Presentation Slides
      • ObservaStory
        • Background Research
        • First Iteration
        • Second Iteration
        • Evaluation & Dissemination
      • People Library
        • Target User Group
        • Primary Iteration: The Event
        • Secondary Iteration: The System
          • The Website
          • The App
        • User Feedback: The Process
        • The Final Product
      • Physics Plank
        • Physics Plank 1.0
          • Design
          • User Feedback
        • Physics Plank 2.0
          • Design
          • User Feedback
        • Next Steps
          • Ideal Code and Construction
      • Portable Foundation Finder (PFF)
        • Background Research
        • Customer Discovery
          • Personas
          • Survey Responses
        • Prototype
        • User Testing
        • Working Demo
    • 2015
      • Alien Adaptation
        • Target User Group
        • First School Visit (September 28, 2015) – Prototype #1
        • Second School Visit (October 15, 2015) – Prototype #2
        • Third School Visit (November 9, 2015) – Prototype #3
        • Fourth School Visit (December 10th, 2015) – Prototype #4
        • Background Research
        • Alien Cards
        • Methods of Organization
        • Other Resources
      • Zoe the Green Monkey
        • Background Research
        • Evaluation & Dissemination
        • Sources for Further Teaching
      • Recipe Ratios
        • School 2 Visits
        • Background Research and Information
        • Context
        • Evaluation & Assessment
      • Space Race
        • Background Research
        • Evaluation and Assessment
        • Field Work : 1st Visit to School 2
        • Field Work : 2nd Visit to School 2
        • Field Work : 3rd Visit to School 2
        • Field Work : Final Visit to School 2
      • Rhythmatic
        • Overview/Background Research
        • User Research & Design Specifications
        • Lesson Plan
        • User Testing
        • Ethnographic Observations
        • Final Interface Design
    • 2014
      • Ghanaian Solar Heat Collection
        • Solar Production of Adinkra Ink
          • Adinkra Ink Background Information
            • Interview with Mae-Ling Lokko
            • Production of Adinkra Ink
        • Solar Production of Biochar
          • Biochar Information
          • Heliostat Development
            • Codes and Hardware
            • Phase 1: Small setup
            • Phase 2: Medium Setup
            • Phase 3: Future Design Considerations
          • Interviews with Marianne Nyman and Alex Allen
          • Planning the process
          • Prototype Design Process Images
        • Prototype Iterations
        • Testing
        • Future Prospects
      • Cheap Sensors for Quality Education
        • Building the Sensor
        • CSnap Integration for Data Visualization
        • Future Work
        • Hardware
        • Previous Iterations
        • Professional Development Integration
          • Compost Computing PD Outline
        • Transferring Data from Arduino to CSnap
        • Code (Integration with SD card data collection)
          • SD Card Readout Example
        • Code (Temperature and Humidity sensors only)
      • Condom Vending Machine
        • Cultural Background
        • Why Open Source?
        • Screen Printing Vs. Stickers
          • Hints for stickers!
        • Intitial Design Ideas
          • Initial Designs
        • Prototypes and feedback
        • Final Design
        • Feedback
        • Future Plans
      • Music & Sound: Earthquake Simulator
        • Prototyping & Iterations
          • Rounds 1 & 2
          • Round 3: Final Prototype
        • Field-Testing: User Feedback
        • How-To/DIY Projects
        • Future Testing
        • Dissemination
    • 2013
      • Edu-Ponics
        • The Community Garden
        • The Tower
        • The Monitoring Unit
          • Code
          • Prototype
        • Dissemination
        • User Feedback
        • About
      • Fraction Bot
        • Future Iterations
        • Primary Market Research
        • Prototyping/Testing
        • Source Code–Please Use
      • Ghana Outreach Solar Reflector
        • Cultural Background
        • Partnership with KNUST
        • Prototyping
          • Initial Mock-up
          • Lamination
          • Plywood Model
          • Reaction Chamber
          • Stainless Steel Ribs
        • Testing
        • Future Iterations
      • iQube
      • Lean Green Clean Machine
        • Background
        • Redesign Proposal
      • Music Factory
        • Prototype
        • Field Testing
        • Dissemination
      • Nutrition Kitchen
        • The Game
        • Learning About Nutrition
        • Children’s Reactions and Results
      • Solar Tracker
    • 2012
      • 2 Fast, 2 Curious
        • Learning Objectives
        • Make It Yourself!
          • Hardware
          • The Code
        • Responses
        • The Game
        • Downloads
      • Apollo 2 1/4
        • Children’s Reactions
        • Final Trip Notes
        • Fraction Practice
        • Materials & Software Used
        • Source Code
      • Coordinate Kinection
        • The Game
          • How to Play
          • Screenshots
        • Student Reactions
        • Do It Yourself
          • main.cpp
          • Instructions
          • Download
      • Discover The Universe
      • Power Up!
        • Make Your Own
        • Platform Theory
          • Software Theory
        • Research and Development
        • Student Reaction
      • Squid Learn
        • Building the Lesson Plan
        • How It’s Made
        • Research and Iterations
          • 1st Visit
          • 2nd Visit
          • 3rd Visit
        • Student Reactions
    • 2011
      • Alien Frontier
        • Downloads
        • The Process
          • Ethnographic Description
          • Ethnographic Description 1
          • Ethnographic Description 2
      • Cookie Creations
        • Cookie Creation Game
        • Classroom Process
        • Assessments and Surveys Used
        • Research
      • Fast Track
        • DIY
        • Learning Objectives
        • Materials
        • Response
        • Components
      • Make ’em Fresh
        • Make ’em Fresh: How It’s Made
          • Team Contributions
        • Make ’em Fresh: Research and Iterations
          • Early Concepts
          • Images: First and Second Visits
          • Future Iterations
        • Make ’em Fresh: Student Response
          • Pre- and Post-Testing
      • Rap Star
        • The Game
          • What?
          • When & Where?
          • Who?
          • Why?
        • Field Testing and Iterations
          • First Visit
          • Second Visit
          • Final Visit
          • Ethnographic Descriptions
        • What Now?
          • Conclusion
          • Future Iterations
          • Additional Images
      • Rush More
      • School House of Pop
        • Educational Goals
        • Student Response
        • Design Evolution
        • Future Design Aspirations
        • Culture and Society
        • Pictures at School

Theme: MistyLook by Sadish. WPMU Theme pack by WPMU-DEV.